The loosest sense of the word “techno”
I was on Amazon, looking for the new Autechre album (there’s a review over at Electronic Music World) and I noticed that it was the fourth best-selling album in Music > Dance & DJ > Techno.
For the moment, let’s just accept this broad definition of “techno.” The real question is, what are the topselling techno albums on Amazon?
Number two was “Play” by Moby. Which is an OK record, and I admit to listening to it quite a bit in high school. But it’s almost 10 years old; that dude is getting a lot of mileage out of one duet with Gwen Stefani.
Number one was the soundtrack to Marie Antoinette. Uhm, what? Well, apparently it includes a couple Aphex Twin tracks.
So now you have the secret to becoming a best-selling techno artist: get your music on the same record as rock stars.